00THE PERSON BEHIND THE VISIONS

Samer
Abdulridha.

Senior AI Digital Creator

You know me as Samo.

  • Director of Photography
  • Visual Storyteller

I’m Samer Abdulridha, professionally known as Samo, a Senior AI Digital Creator and Iraqi photographer based in Baghdad. iSamo is my creative brand.

SCROLL INTO MY STORY
Samer Abdulridha, known as Samo, wearing a navy suit and red tie
BAGHDAD, IRAQTHE CREATOR / 01
20+

years of experience.
Always a new beginning.

Before the new worlds,
there was a camera.

Award-winning Iraqi visual creator with more than 20 years of professional experience in television broadcasting, cinematography, photography, lighting design, studio management, digital media production, and artificial intelligence-driven content creation.

Combining extensive field experience with modern AI technologies to create innovative visual solutions, digital campaigns, cinematic storytelling, branding systems, and next-generation multimedia content.

Worked with leading local and international media organizations including BBC, Reuters, APTN, ZDF, ABC, Al Iraqia, Al Forat, Al Mada, Al Baghdadia, the American University of Iraq – Baghdad, and Iraqi Land Company.

BBCReutersAPTNZDFABC
THROUGH MY LENS01 / 03

A camera. A possibility. A different way to see.

Find the
frame.

01PROFESSIONAL EXPERIENCE

One frame at a time.

  1. 2004 – 2005

    The first frame

    Cameraman Assistant

    Al Iraqia Satellite Channel

  2. 2006 – 2009

    Learning the light

    Cameraman & Lighting Designer

    Al Baghdadia Satellite Channel

  3. 2009 – 2010

    Behind the lens

    Director of Photography

    Al Forat Satellite Channel

  4. 2009 – 2011

    Shaping the frame

    Director of Photography

    Al Mada Satellite Channel

  5. 2012 – 2014

    Stories beyond borders

    Director of Photography

    BBC Arabic

    Led cinematography and lighting operations for field reports and television productions in Iraq.

  6. 2013 – Present

    The whole production

    Head of Studios

    Camera Control Manager · CG Operator

    Ministry of Higher Education – JBC TV

    Managing studio operations and technical broadcasting systems. Supervising camera control units and visual quality standards. Performing color grading and CG operations for television programs and news productions.

  7. Freelance

    A wider perspective

    Cameraman

    Reuters · APTN · ZDF · ABC

    Produced visual coverage for international broadcasters and news agencies across Iraq.

01 / 07 SCROLL TO KEEP THE STORY MOVING

THROUGH MY LENS02 / 03

The smallest shift can change the whole story.

Shape the
light.

02THE WORK, NOW

Human instinct.
New possibilities.

2022 – Present

Senior AI Digital Creator

American University of Iraq – Baghdad (AUIB)

Iraqi Land Company

From the first idea to the final frame.

  1. 01

    AI-powered content

    Developing AI-powered visual content for educational, corporate, governmental, and commercial campaigns.

  2. 02

    Images & motion

    Creating advanced AI-generated imagery, motion graphics, videos, and multimedia assets.

  3. 03

    Creative identities

    Designing creative concepts and visual identities for digital and traditional media.

  4. 04

    Campaigns

    Producing marketing campaigns and social media content using emerging AI technologies.

  5. 05

    Creative workflows

    Integrating AI tools into creative workflows to improve efficiency, innovation, and content quality.

  6. 06

    From idea to delivery

    Managing end-to-end production pipelines from concept development to final delivery.

  7. 07

    Brand communication

    Supporting branding, advertising, educational, and institutional communication initiatives.

  8. 08

    New possibilities

    Researching and implementing new AI technologies in media production and visual communication.

  9. 09

    Creating together

    Collaborating with designers, photographers, videographers, and marketing teams to deliver innovative creative solutions.

  10. 10

    Passing it on

    Training and mentoring creative teams on AI-assisted content creation methodologies and best practices.

03AWARDS & EDUCATION

A few moments
worth keeping.

2017

Awarded Photographer

1X International Photography Gallery
Sweden

Recognition for excellence in artistic photography and inclusion in one of the world's most selective curated photography platforms.

2013

Best Director of Photography

Academy of Fine Arts

2012

Jury Award – Best Film

3 Minute 3 Days Film Festival

2011

Best Photography Award

International Award

The foundations.

Education in cinema arts.

Bachelor of Cinema Arts

College of Fine Arts
University of Baghdad

Diploma in Cinema Arts

Institute of Fine Arts
Baghdad

THROUGH MY LENS03 / 03

New tools. The same human curiosity.

Beyond the
possible.

04CORE EXPERTISE

Same creator.
Different lenses.

Choose a lens. See what comes into focus.

New tools. New worlds. The same curiosity.

  • 01Artificial Intelligence Content Creation
  • 02AI Image & Video Generation
  • 03Motion Graphics
  • 04Media Innovation

05THE STORY CONTINUES

Still curious.
Still creating.

Thanks for taking the journey.
The next chapter might be ours.